Challenge
Campaign teams were duplicating effort across scheduling, approvals, and reporting tools.
Approach
- Built a centralized planning calendar with role-based approvals.
- Integrated publishing workflows across major channels.
- Created reporting views aligned to campaign objectives.
Delivery Highlights
- Campaign planning and approval workflows
- Cross-channel publishing management
- Reporting modules for team and client reviews
Outcomes
- Lower coordination overhead between content and ops teams
- More consistent publishing and review cadence
- Improved campaign reporting clarity